Sams Burden
Small website designed to increase awareness of the US national debt.




Banner ad promoting awareness of the US national debt. This project was later expanded into a companion mini-site.



Preloader.

Uncle Sam wanders around, wasting money. User may interact with him similar to pet games. Introduction to the site.

User grabs Sam and educates him with a slide show.

Sam fights the debt.

Role: Everything
Assignment: To create a banner ad and mini-site for an issue.
Project Timeline: 3 weeks
.
Statement



My main concern for this project was to not be preachy but persuasive. Since I was dealing with politics it was critical to make a very universal and approachable design since soapbox ranters never change any minds.

.

Process



13_inspiration.jpg
 Inspiration     
13_1.jpg
 Banner Comp 1