Nike Generative Pitch
Pitch exploration for a an LED sculpture.




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Role: Design, Code
Creative Direction: Jodi Terwilliger
Production Company: Hush
Year: 2012

About



Experimentation for Nike. Speed, LEDs, Muybridge, generative motion and form.

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Process



Here is a basketball dunk motion captured and brought into C4D with Thinking Particles.

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I created a tool in Processing to take in images and blow the particles around.

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